Launching a TikTok Channel to Grow Awareness for Amnis Finance

Proposals
1

Abstract

This proposal suggests launching an official Amnis Finance TikTok channel to publish around 20 short videos per month. The goal is to make Amnis more visible, educate new users about liquid staking, yield strategies, and the AMI token, and bring Solana newcomers into the Amnis ecosystem through fun, fast, and easy-to-digest content.
A small creative team would handle scripting, filming, editing, and posting. Funding would cover video production, editing, and necessary software.

Motivation

Amnis offers powerful tools and products, but many retail users still don’t know what it does or why AMI matters. TikTok is the fastest-growing platform for crypto explainers, and it’s where younger investors discover new protocols. A dedicated TikTok channel can help Amnis reach a much bigger audience, simplify complex ideas, and create a steady stream of content that drives people into staking, vaults, and the broader ecosystem.

Scope & Responsibilities

Content team will handle:

  • Writing, filming, and recording 20 videos each month

  • On-screen performance, posting schedule, and basic community engagement

  • Ensuring content stays TikTok-friendly and avoids flags or bans

Video editor will:

  • Edit all videos with captions, memes, cuts, and TikTok-native formatting

  • Keep a fast, polished pace that fits the algorithm

Timeline

  • Week 1: Planning and scripting

  • Weeks 2–4: Production and publishing (~5 videos per week)

  • Monthly: Report on views, engagement, and video performance

Content Themes

  • Simple explainers on Amnis, liquid staking, and AMI

  • How-tos: staking, using vaults, earning with LSTs

  • Solana trends and memes

  • Quick insights on new features or ecosystem updates

  • Community highlights

Benefits

  • Boosts awareness of Amnis and the AMI token

  • Educates newcomers in a friendly, short-form style

  • Drives traffic to Amnis products

  • Builds a long-term media channel owned by the project

Risks

  • Not all videos will go viral

  • TikTok algorithms can shift

  • Complex topics must be simplified without losing accuracy

Mitigation: A focused content plan and creators experienced with TikTok guidelines.

Cost

Total budget requested (example): Covers:

  • Content creation: Scripting + filming

  • Editing: Captions, transitions, memes, motion work

  • Software: TikTok tools, editing apps, etc.

(You can insert your actual numbers here.)

Payment Milestones

A milestone-based payout to keep everything accountable:

  1. Week 1: Channel created + initial scripts

  2. Week 2: First 5 videos posted

  3. Week 3: Next 5 videos posted

  4. Week 4: Final 10 videos posted

  5. End of Month: View + engagement report

Payments can be paused if deliverables aren’t met.

Expected Outcomes

  • Higher visibility for Amnis and AMI

  • More users learning about liquid staking and yield products

  • Consistent, evergreen content library the project can reuse

  • Stronger presence in retail-facing channels